White-label delivery for career coaches
You keep the client and the relationship. I run the sourcing, the applications and the outreach behind your brand.
What you are buying
The execution layer, not advice about it. For each of your clients I source roles against the target you and they have already agreed, write a resume variant for each specific posting, submit inside the first five days the posting is live, contact the hiring manager and the internal recruiter on every role, and follow up on day four and day eight. Every one of those actions is dated and recorded.
It is the same work described on the direct service page, run to the same cadence set out in how it works. What changes is whose name is on it and who holds the client.
Why delivery is the thing that caps you
A coaching practice is limited by the founder's hours, and the hours go to the part that cannot be handed over. Sessions, positioning, the difficult conversations. What fills the rest of the week is the mechanical work: finding roles that actually match, tailoring documents one posting at a time, writing outreach, remembering to follow up on the right day. That work is unbounded and it is the part clients notice when it is not done.
So the ceiling is rarely sales. It is that taking on the next client means personally doing another twenty hours a month of sourcing and chasing. Moving that off your desk is the whole point of this arrangement.
Yours and mine
| Yours | Mine |
|---|---|
| The client relationship, start to finish | The sourcing, the applications, the outreach |
| The target, agreed with your client in writing | Execution against that target, nothing outside it |
| Coaching, interview preparation, negotiation | A resume variant per posting |
| Pricing and invoicing your client | The tracker, kept current and dated |
| Deciding when an engagement ends | Telling you early when the data says it should |
What to pin down before you send me a client
Four things decide whether a white-label arrangement holds up, and all four are specific to how you work rather than the same for everyone. They get settled on the enquiry call and put in writing before anyone is contacted.
- Which domain the outreach leaves from
- Whether messages go out under your domain or mine changes what a recruiter sees, and it changes what you need configured on your side. Settle it before the first send, not after.
- Who holds the tracker, and what your client sees in it
- The tracker is the evidence the work happened. Decide whether your client opens it directly, whether it carries my name anywhere, and who keeps it when the engagement ends.
- What your client is told about me
- Some practices want delivery invisible. Others prefer to name a delivery partner, because it explains the throughput. Both work. The wording needs agreeing in advance.
- What happens if your client contacts me directly
- It will happen. The rule needs setting first: whether I redirect them to you, answer only the narrow question, or reply with you copied in.
Who this is not for
Practices whose client has not settled a target. The constraint is the same as it is with a direct client: I execute against a written target, and an open target gives the work nothing to aim at. Closing that is coaching, which is your side of the table.
Anyone who needs delivery to feel like coaching. If your client is buying reassurance and accountability, handing the work to me does not give them that, and it will read as a downgrade rather than a service.
Anyone who wants the count to go up more than they want the tracker to hold. Raising the number means cutting the outreach or the follow-ups, and those are the parts that do the work. I would rather run fewer roles properly and have you able to show your client exactly what happened.
Since 2020, this work has generated more than 2,200 interviews for clients in the United States, the United Kingdom and Canada, both directly and behind other people's brands.